XINGTAI SENXI

At XINGTAI SENXI PET PRODUCTS CO.,LTD, creativity isn’t just about aesthetics; it’s about Engineering for Life. Our design philosophy is rooted in our 30-year history of furniture manufacturing—where structural integrity and human-grade comfort are non-negotiable.
The Visionary & Chief Engineer (Father Yang Huazhong)
With three decades of mastery in structural design, he ensures that every creative concept is backed by industrial-grade durability. He doesn’t just design a leash; he engineers the tension points, the hardware fatigue limits, and the ergonomic grip that defines our signature quality.
Head of Manufacturing Excellence (Eldest Daughter Yang Xiaoli)
She bridges the gap between a “beautiful sketch” and a “perfect product.” Her role in the creative process is to ensure “Manufacturability.” By overseeing the production floor, she ensures that our innovative designs—like reinforced stitching patterns—can be executed with 100% consistency at scale.
Director of Global Trends & Aesthetics (Second Daughter Yang Xiaoqing)
The eyes and ears of our brand. She translates global market data and fashion trends into our product palette. From selecting the season’s trending Morandi tones for our nylon webbing to refining the “hand-feel” of our premium handles, she ensures our gear looks as good as it performs.
User Experience (UX) & Field Tester (Youngest Son Yang Jinsen)
He is the voice of the end-user. By managing logistics and after-sales, he gathers real-world feedback to drive our iterative design process. Before a new product is launched, he leads the “Real-World Stress Test,” ensuring our gear stands up to the most energetic dogs and the most demanding owners.